Mario Lavandeira has made millions as the blogger behind
PerezHilton.com. Perez Hilton celebrity gossip blog is read by millions every day and he is one of the most visible and popular bloggers online.
The blog now averages 260 million page views a month, hit a record day with 13.9 million page views this week and has a very loyal readership.
Perez Hilton must be doing something right!
Here are the 8 things every blogger can learn from PerezHilton.com:
1. Find a topic there is an audience for. People love reading about celebrities and gossip. Do not restrict your blog to a too narrow niche as you will have a hard time growing it into a major blog.
2. Find a topic you have a passion for. The topic that you can and would love to write about daily. Perez focused on celebrities “because it was something I was inherently curious about, fascinated with.”
3. Be consistent. Post on a regular blogging schedule. Perez Hilton posts new articles to his blog an average of 40 times a day. He constantly checks his e-mail and scours the web for the latest gossip.
4. Be unique." Celebrity-focused websites are nothing new, but Perez Hilton created his own oversize persona to stand out from the crowd. He differentiated his blog with a unique writing style and handwritten captions scrawled on top of pictures of celebrities.
5. Do not censor yourself. Perez Hilton writes what he thinks, he does not care if celebrities or fans like it or not. This attitude has gotten him in trouble several times, but on the other hand, his outspoken persona has earned him a huge following.
6. Be provocative. Perez often makes harsh and derogatory comments about celebrities. This results in a ton of publicity as celebrities respond back, media reports it and readers share it with their friends.
7. Experiment with the blog monetization. Perez tested everything from banner ads, text ads, wallpaper ads behind the blog posts, sponsored posts… he obviously perfected it as now advertisers pay up to $54,000 to run short-term ad packages on his blog.
8. Expand your blog. Perez has used his blog success to expand into other media and has built an entire empire around his persona. TV shows, radio shows, clothing line, book deal…
Incorporating these 8 steps into your daily blogging will make sure that your blog gets more attention, gets an increased readership, gets forwarded and shared virally and will ensure that you build your profile and your brand.
by
Marko Saric on February 27, 2009
Perez Hilton Blogging
