Ad Formats

Ad Formats

When choosing Adsense for your website one of the things you will need to know is the right ad format. Not al formats convert the same or even work on your site. The Adsense ads are best dominated by testing and learning from trial and error. Ad formats depend on the placement on your website.

If you want a large ad unit on top of your site or in the page footer than you will most likely go for the leaderboard.

• The leaderboard is a very popular ad design and Adsense places 4 ad units on the leaderboard. The size of a leaderboard is 728 x 90 pixels. The leaderboard design converts well on most sites that use this format in the header
• If you want to put banner type ads on your site you should pick the 468 x 60 banner with 2 ads in it.This type of banner can be used very effectively on top of content or below it. The half banner only shows 1 ad and can be used everywhere on your site.
• Its size is 234 x 60 pixels. However, if you want to go for a more vertical layout of your ads the 120 x 240 pixels vertical banner may be the one you are looking for
• If you want to show a single ad in a very attractive way than take a look at the square 125 x 125 layout. You can mix the ad colors with an eye-catching background to make it stand out and you will surely draw a lot of attention to this ad
• If you need ads to be shown on one or either side of your content a skyscraper holding 3 or 4 ads can be the solution. The skyscraper was specifically designed for this purpose and its format is 120 x 600 pixels. If you would like to have more space for ads choose the 160 x 600 wide skyscraper because this one can hold 5 ads
• The Small Rectangle is 180 X 150 and holds one AdSense ad very well. The Medium Rectangle format allows three or four ads to be placed inside a 300 X 250 rectangle. The Large Rectangle, perfect for placing four ads inside, is 336 X 280. The Square measures 250 X 250 and holds up to three AdSense ads well.
• If you use image-based Adsense ads, you can choose the Leader Board which you will find placed across the top of many websites. It measures 728 X 90. The Banner is a smaller and that measures 468 X 60. The SkyScraper and Wide Sky Scraper are also choices for use on the sides of a webpage. Or you can choose the Medium Rectangle format. All of these image ads hold a single image.

There are also various layouts for displaying Link Unit Adsense ads so that they will fit well into your website also. They can be stacked, lined up across the top or bottom and allow just as much variety as the text and image ads.